How Youtube And Music Companies Reach Generation C
Jherek Bischoff makes something new by mixing classical and rock music
This time, she is featured in a music video with rapper Future. Cyrus is known for pushing the boundaries when it comes to her expression of music, and her latest project with rapper Future doesn’t disappoint. The 20-year-old songstress strips down naked to portray an alien for his video for “Real and True,” a track featuring Cyrus on his forthcoming album, “Honest.” Dan Steinberg/Invision for Epic Records/AP Images Miley Cyrus strips down and is coverd in body paint on the set of Future’s new music video for ‘Real and True.’ While the “We Can’t Stop” singer’s nudity is masked by metallic body pant, the photos released Wednesday give a clear sneak peek of what is to come in the futuristic clip. RELATED: MILEY CYRUS THANKS LIAM HEMSWORTH IN NEW ALBUM DEDICATIONS Cyrus’ collaboration with Future was a returned favor, as he is featured on Cryus’ new album, “Bangerz, in the emotional track “My Darlin.'” “We got a lot of great records, and it all came from conversation and having a nice vibe,” Future explained in an interview with MTV. Frank Micelotta/Invision for Epic Records/AP Images Future and Miley Cyrus behind the scenes of his new music video for ‘Real and True,’ which will be on his album ‘Honest.’ RELATED: MILEY CYRUS BREAKS SILENCE ON BROKEN ENGAGEMENT TO LIAM HEMSWORTH “Whenever she allowed me in her personal life through conversation, I tried to take that vibe and go to the booth. I told her, ‘You’ve gotta embrace your fears. If something’s bothering you, you’ve gotta run toward it. If you’re crying about it, you need to cry till you can’t cry anymore. If you try to hold it back, then it’s gonna eat you up. But if you embrace [it], the music moves.'” “The songs I did with her [are] very touching,” he added about their meaningful jams. RELATED: MILEY CYRUS’ ‘BANGERZ’ HITS NO. 1 ON BILLBOARD TOP 200 CHART “Certain days it’s about money, partying and vibing, and some days [it’s about needing] somebody to stand by you and hold you down. Certain days you wanna know if the love that you’re with is really true, and one song we got is basically around all those subject matters.” “Bangerz” debuted at No.
Miley Cyrus strips down naked, wears metallic body paint for Future’s ‘Real and True’ music video
“For some kids, people like Kurt Schneider and Tyler Ward are people that they trust,” said J Scavo, senior vice president of interactive marketing for Warner Bros. Records. “We took a natural jump into getting our artists in front of a demographic that’s tough to get 100% through traditional means.” Created purely for promotional purposes, music videos evolved into an art form during the early MTV days. Now they’re a force online: The Vevo and Warner Music channels on YouTube each attract about 200 million viewers worldwide each month, according to measurement firm ComScore. Among young adults, ages 18 to 29, music is one of the most sought-after forms of online entertainment, according to new study from Pew Research. Music videos saw the largest growth in viewership over the last four years among all adults online, half of whom now say they watch, Pew found. PHOTOS: Celebrities by The Times During filming for “The Hunter Hayes YouTube Orchestra,” Hayes sat on a park bench at YouTube’s Silicon Beach production facility in Playa Vista, strumming his guitar and singing the upbeat country music lament. Then the lanky Mraz strolled into frame, nodded in acknowledgment of Hayes and triggered a three-minute choreographed sprint through the YouTube campus. The duo were then joined by the YouTube stars and other Warner acts as they dashed down hallways, through alcoves, into a darkened recording studio and onto an enormous soundstage. “When I walked in here, I felt like I was in old Hollywood the way it’s portrayed in movies, with people running around in costumes, moving things,” Mraz said. “I thought, ‘Wow, this is what YouTube looks like. Very cool.'” Hayes said he was intrigued enough by the experience to want to try it again.
They kept pushing the limits, adding cellos, violins, and other instruments into the mix. “Each time we’d record we’d get a little more ambitious,” he recalled. “So finally one time I muted the rock band and it was a whole orchestra happening — and I thought, ‘Oh man, that’s kind of exciting. I could maybe kind of do this.'” Of course, composing orchestral music is one thing. Having it performed is a much bigger challenge. But Bischoff, who grew up on a boat his parents sailed around South America, was used to solving problems. When he decided to make an album, he used what he had at hand — a bike, a microphone and a laptop. He used the bike to visit various musician friends. He gave them parts to play and recorded them — some times over and over — so he could later layer the recordings to create an orchestral sound. “You know I would bike over to the violin player’s house and have her record it 15 times or something like that,” Bischoff said. “She got the short end of the stick on this recording. I think there’s nine tracks on the record. She probably played hundreds and hundreds of violin tracks on that record.” The project allowed Bischoff to collaborate with others, and also exercise the self-admitted control freak side of his personality.